Don't overcomplicate your offering

When you came up with your product or service — how did it come about?

Did you think it would be an excellent addition to the market?

A valuable tool that solves a pain point?

A viable service that can scale?

Or...

Did you think, 'This would be cool'?

Researching your market after developing a product/service is essential to the entrepreneurial process.

You need to know the problem your product solves and how to position it in the market.

But...

Don't lose sight of the initial 'coolness' you felt when you first came up with the ideas (especially when marketing your product).

Because here's what 'cool' really means: different.

To be 'cool', your product needs to:

• Stand out from the crowd
  

• Follow its own rules
  

• Be marketed with confidence

When you create cool product, it's not just another 'X'.

It's something new, something different, something cool.

We recently ran a huge survey of 10,000+ customers for Pip Decks — asking why exactly they decided to buy a deck.

One of the most frequent answers?

It looked cool.

That's because Pip Decks doesn't define itself as 'another deck of cards' — it's something completely different.

Match that with beautiful illustrations, a unique price point and irreverent marketing, and you know what you get?

A cool product.

This week, look at your product or service and ask yourself: is this cool?

And if the answer is no, figure out how to make it different.